BabyEarth.com is one of the leader online store in the organic, eco-friendly baby products field. The Austin-based baby products retailer by husband and wife team of James and Heather Bendle launched its virtual store. It was a risky venture for the entrepreneurial duo, but based on their experiences as both parents and consumers, the Bendle's were confident Baby-Wise filled a much-needed void in the industry by offering a mix of both tried-and-true classics and innovative breakthroughs.

Half a million products later, today Baby-Wise has matured into a thriving company.  And just like baby, the company is celebrating new milestones.  In 2008, the company rebranded itself as BabyEarth to reflect a growing interest in green living.  "The new name, BabyEarth, reflects our commitment to making baby's world as healthy, happy and safe as possible," explains James. "Just like baby, a thriving company eventually outgrows everything too.  The Baby-Wise years were rewarding, but it's time to celebrate new milestones. "

Check out their online store, there is something for every one and budget. Don't miss their close out sale and other discounted green baby products.